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Hosted at Oberoi International School – OGC Campus
Oberoi Garden City, Near Oberoi Mall
Off Western Express Highway
Goregaon East, Mumbai - 400063
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Saturday, November 4 • 10:30 - 11:15
Admissions Session 2: Marketing for Schools - what no one thinks to tell you…

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School marketing is still in its infancy as a science and much misunderstood. Practised and espoused for decades by schools all over the world under various banners such as External Relations, Admissions and Marketing, this much underrated set of knowledges, experiences and expertises has still to see the proper light of day in schools. If marketing is NOT sales, NOT communications, NOT PR, NOT events and NOT defining target audiences with an annual schedule of activities designed to attract attention, then what is it? How can we better understand it? Harness to what we are already doing and make it work better for any school? A session for those who seek answers and practically applied knowledge.

avatar for Leigh Fisher [OA]

Leigh Fisher [OA]

Manager, CSR External Relations and Partnerships, Aga Khan Academy Hyderabad
Leigh is a qualified teacher, teacher trainer, project facilitator and education manager with a track record of social and community achievement through inspiring others in both developed and developing world contexts. Her passion is people and schools come top of her list of interesting... Read More →

Saturday November 4, 2017 10:30 - 11:15 IST
c. 3F Room No. 325