MB & OA Conference Mumbai 2017

School marketing is still in its infancy as a science and much misunderstood. Practised and espoused for decades by schools all over the world under various banners such as External Relations, Admissions and Marketing, this much underrated set of knowledges, experiences and expertises has still to see the proper light of day in schools. If marketing is NOT sales, NOT communications, NOT PR, NOT events and NOT defining target audiences with an annual schedule of activities designed to attract attention, then what is it? How can we better understand it? Harness to what we are already doing and make it work better for any school? A session for those who seek answers and practically applied knowledge.